The Farmer's Wife, gave her audience a taste of farm life by narrating the scenes she spotted through her dining room window and sharing dishes inspired by her Swedish heritage. By continuing to create new, woman-centered content every day, his nursery was ever present in the ears of people who made the household buying decisions.Ĭourtesy of University of Iowa Women's Archives/Evelyn Birkby Collection Florence Falk and a rooster are pictured in the 1950s at a table in the dining room where broadcasts of The Farmer's Wife originated. He asked listeners to write in with their addresses for a free flower bulb - and quickly expanded his catalogue mailing list. In 1925, the early days of radio, May saw the new medium as way to build an audience for his products. The station was the brainchild of Earl May, owner of the May Seed and Nursery Company. "We shared what we were doing with our families, what we were cooking, what we were eating." Birkby began hostingĭown a Country Lane out of Shenandoah, Iowa, 65 years ago on KMA radio. "We were just women who shared our lives," says. And just like podcasts today, their shows were often personal, off-the-cuff and straight from the kitchen table. These early 20th-century women offered recipes, life hacks and insights for the modern farmer's wife. Long before the homemade vibes of food podcasts, there were folksy radio homemakers.
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